Hi, I’m Kyra Evans.
Most B2B companies produce a ton of content but are struggling to prove how it generates revenue.
The team is full of folks fluent in their own discipline: SEO speaks in keywords, Video in watch time, Social in engagement, PMM in roadmap, and Sales in pipeline. But when everyone speaks a different language, the team operates in siloes and the content strategy is at risk of falling apart.
That’s when I get brought in.
As a product-led storyteller, I’m the leader who walks into cross-functional complexity, unites the team around shared business goals, and translates disparate objectives into the operational engine that turns content into a predictable growth driver.
I’ve spent the last three years proving this model at AgencyAnalytics: scaling a 10-person multi-disciplinary team, staying ahead of the AI search shift, and tying our content output directly to a 30% YoY increase in MRR.
Here’s what I bring to a growth-oriented organization:
The Revenue Tie-In. I don't just track traffic. I build full-funnel, product-led content strategies designed to impact customer activation, engagement, and retention.
The Future of Search. As traditional SEO declines, I keep brands ahead of the curve. I recently pivoted our editorial roadmap toward Answer Engine Optimization (AEO), dramatically increasing our citation rates in platforms like ChatGPT and Perplexity.
Human Leadership + Systems. I protect creative teams from burnout by automating the busywork (using tools like AirOps) so they can focus entirely on high-impact customer storytelling.
If your marketing team is siloed and struggling to prove revenue impact, let’s connect.
Content Strategy
I design content strategies that are rooted in organizational KPIs, data-informed, and trend-aware. I excel at multi-channel strategy development spanning blog, lead gen assets, organic social, long-form video, PR, and branding. The result is purposeful content that drives measurable impact and reinforces brand authority.
Operational + Workflow Management
I build and refine end-to-end content operations—from ideation and briefing to publication and performance tracking—creating scalable workflows that maximize efficiency, output quality, and cross-functional alignment.
People Leadership
With a strong foundation in coaching and multiple leadership certifications, I empower teams to grow, innovate, and perform at their highest level. I prioritize mentorship and career development for all team members.
Integrated Campaign Management
I lead the creation and execution of full-funnel go-to-market strategies that span owned, earned, and paid channels—including email, blog, social, video, PPC, and print—to amplify reach and drive conversion.
AEO, SEO + LLM Search Expertise
I develop content approaches that not only perform in traditional search engines, but are also structured to surface in AI-driven discovery experiences—ensuring sustained visibility in the evolving search ecosystem.
Editorial Excellence
As both a seasoned writer and editor, I uphold the highest editorial standards across all content. My personal work has been featured in outlets like HuffPost, CBC, and Introvert, Dear.
Case Study:
2025 Marketing Agency Benchmarks Report
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The 2025 AgencyAnalytics Marketing Agency Benchmarks Report was conceived as both a high-value lead magnet and a cornerstone asset to cement our position as the definitive thought leader among marketing agency owners—our core ICP.
I led the end-to-end development and execution of the initiative, owning the strategy from initial concept through to final rollout. I architected a comprehensive omnichannel go-to-market plan that integrated paid, owned, and earned media. Every element—from executive social amplification and targeted media outreach to conversion-optimized nurture sequences—was deliberately crafted to maximize reach, engagement, and long-term brand authority within our target market.
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To gather deep insights into the state of the marketing industry in 2025, we deployed a targeted email campaign to AgencyAnalytics customers in key ICP markets, optimized for conversion and engagement. Respondents were invited to complete a comprehensive Typeform survey consisting of 50+ strategically designed questions.
The resulting data was synthesized into a high-value industry report, with creative execution led by our in-house design team under clear creative direction. A dedicated, conversion-optimized landing page served as the central hub for distribution and lead capture.
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The rollout of the Benchmarks Report was a cross-functional effort, aligning stakeholders from content, performance, and product marketing, as well as sales and customer success, to ensure strategic consistency across every touchpoint.
The integrated go-to-market strategy spanned a full-funnel mix of channels, including segmented email sequences, owned blog content, multi-platform social distribution (LinkedIn, Facebook, Instagram, TikTok), a long-form YouTube asset, paid media campaigns, a coordinated PR push, strategic backlink partnerships, and in-app messaging for customer engagement. Every asset was designed to reinforce the report’s value while driving awareness, acquisition, and brand authority.
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Early signals point to strong traction across channels, validating the strategy’s ability to connect with the right audiences at the right moments.
We are actively tracking key performance indicators including download volume, conversion rates from paid media, and click-through rates from our email sequences and organic social campaigns. While full data is still being gathered, initial engagement trends suggest the report is resonating with our ICP and effectively driving top-of-funnel interest. Worth noting is a significant conversion rate from AI Search of 66.6%.
The early momentum reflects the strength of the strategic alignment across teams and the precision of the content-market fit.
Accomplishments at a Glance
15+ years of experience, primarily in B2B SaaS, tech, and finance.
Led content team of 10 to 200% increase in content production + 30% improvement in YOY MRR.
Former clients include RBC, Telus, and Cineplex.
Grew personal readership to nearly 30,000 across Substack, Instagram and TikTok, via several viral posts.
Writing has been featured by HuffPost, CBC, and Introvert, Dear.
Situational Leadership II Certified Leader, Certified Mindfulness Instructor.